'Audience Type' includes the following categories of Instagram users:
- Real People - Instagram users whose behavioral patterns are similar to the behavior of a regular live person.
- Influencers - Instagram users who have more than 5,000 followers and less than 1500 followings are considered influencers.
- Mass Followers - Instagram users who are following more than 1500 accounts. This is mostly achieved by using automatic follow/unfollow third party tools.
- Suspicious accounts - Instagram bots, fake or stolen accounts and people who use specific services for likes, comments and followers.