Contra is a barter arrangement between two parties who exchange goods or services without any financial payment. In that means you can gift an influencer your product or service, in exchange for an authentic review. This is referred to in the industry as contra gifting.

We have a specific section on that allows brands and clients looking for influencers to gift services or products too, which you can read more about here:

We also have a full guide on how to write a brief that gets lots of interests from contra collaborators:

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